Personal
Margins & Meaning
Beginnings are deceptive.
They feel like the hardest part—staring at a blinking cursor on a fresh, unmarked page. But beginnings are also the most honest. You can’t hide in them; you can only start.
This is me, starting.
I’ve launched this space to gather my thoughts, ideas, and curiosities in one place—some polished, some raw. Over the years, I’ve written for clients, publications, and quiet drawers in my desk. Now, I want a place where the writing belongs to me, and to you, the reader who chooses to be here.
Why now?
Because ideas can’t just live in notebooks.
Because the best conversations happen when we make them public.
And because the act of sharing sharpens the work.
What to expect here:
Essays on branding, culture, sociology ponderations and notes on how humans make meaning. Also:
Occasional personal stories, fragments, and field notes.
The cross-pollination of disciplines I’ve collected over the years—design, history, semiotics, philosophy, and a dash of chaos.
Think of it less as a newsletter, more as a salon. A place for curious minds to meet. You can subscribe for free and get the main essays, or, if you want to support this space, become a paid subscriber and access deeper, behind-the-scenes pieces.
For now, I’ll keep it simple—one post a month, sometimes more when the mood takes me. And because all good beginnings deserve an image, here’s one to mark the first step.
Here’s to starting.


I’m ready to be hooked!